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Victor Martinez

Broadcast Media

Hi, I'm Victor Martinez. Welcome to my profile!

Victor Martinez's Bio:

Award Winning Journalist and Program Director with over 20 Years of experience in Radio and Television. Victor Martinez is an Award Winning Journalist and Radio Personality. Victor began his broadcast career in local Spanish radio at the young age of 13 in Orlando, Fl. Six years later, at the age of 19, Victor became one of the youngest Program Directors in the United States and was later recognized by R&R magazine for his promising talent.    While in radio he expanded his broadcast career by becoming a reporter/anchor for WFMZ 69 in Philadelphia, six years later he moved on to work for NY1 News in New York City . During his years in NY, Victor covered the United Nations, September 11 attacks, NY City Blackout and the 2003 World Series, among other important events and breaking news stories.    After three years in the Big Apple, he stepped away from the camera, to become Programming Director for Clear Channel Radio, successfully launching VIVA 105.7FM in Atlanta, Mega 101 in Houston and Rumba 100.3 in Orlando. After a few years back in radio, Victor returned to television where he received two EMMY nominations in 2006 and one in 2007. In 2007, Victor became an EMMY Award Winning Journalist having won his third nomination.    In 2007 returned to Florida as the Managing Editor and Anchor of News 13 En Español, where he won two of five Paoli Award nominations. Victor then return to radio as the Program Director and on air talent at Caliente 105.3FM in Jacksonville, FL later moving to Washington, DC as the Program Director at El Zol 107.9 where he was nominated for the “Medalla Cortez” Award for Program Director of the year. 

Victor Martinez's Experience:

  • Program Director at CBS Radio

    September 2012 - August 2013

    o Day-to-day music programming issues including song selection and categorization, library size, rotation rules and implementation of audience research. o Work with On-Air Hosts, and Production staff to create entertaining non-musical content that appeals to the target audience including production elements, features, specials, interviews, and other information and entertainment. o Help determine songs and identify hooks for music research studies. o Coach on-air hosts on their delivery style, content and formatics. o Plan and execute promotional efforts to increase station awareness and listenership. o Manage and develop on-air hosts. o Collaborate with producers to generate interesting show topics that will create lively dialogue that engages the interests of the audience. o Introduce promotions and ensure proper execution. o Review on-air performance and establish on-going goals for the show on a weekly basis. o Carry out other programming related assignments as determined by the Vice President, Music Programming

  • Program Director at Caliente 105.3/Straight Way Radio

    May 2011 - August 2012

    o Day-to-day music programming issues including song selection and categorization, library size, rotation rules and implementation of audience research. o Work with On-Air Hosts, and Production staff to create entertaining non-musical content that appeals to the target audience including production elements, features, specials, interviews, and other information and entertainment. o Help determine songs and identify hooks for music research studies. o Coach on-air hosts on their delivery style, content and formatics. o Plan and execute promotional efforts to increase station awareness and listenership. o Manage and develop on-air hosts. o Collaborate with producers to generate interesting show topics that will create lively dialogue that engages the interests of the audience. o Introduce promotions and ensure proper execution. o Review on-air performance and establish on-going goals for the show on a weekly basis. o Carry out other programming related assignments as determined by the Vice President, Music Programming

  • Managing Editor / Anchor at Central Florida News 13 En Espa?ol

    August 2006 - March 2010

    oLeads the news department, responsible for all decisions regarding newscasts, personnel, and news resources. oDirectly oversees the Executive Producers for each newscast. oServes as a liaison between News Department and the Management team for purposes such as managing a budget, marketing materials, and special productions.. oReviews resumes and conducts interviews to find new Reporters, Photographers and Producers, and also reviews written material for positions such as Writers and Associate Producers.

  • Assistant News Director / Anchor at Fox 5 Georgia TV News

    2003 - 2006

    o Assists the News Director in running the day-to-day news operation. o Assists with the encoding and uploading of newscasts, segments, and packages. Adds descriptions, tags, and categorizes videos. o Distributes, collects, and organizes paperwork for the News Director. o Acts as a liaison for the News Director, handling day-to-day newsroom and personnel situations. o Assists in scheduling and overseeing news workshops. o Takes and distributes minutes at all producer meetings. o Manages records of the departmental budget.

  • Assistant VP of Programming (Hispanic Division) / Program Director at Clear Channel Radio

    January 2001 - January 2004

    o In charge of research and development of potential new markets. o In charge of hiring talent for new radio stations in Atlanta, Houston, Orlando and Miami. o Developed marketing strategies and promotional campaigns. o Conducted musical research for specific formats and market demographics o In charge of daily operations of all new radio stations.

  • News Reporter at NY 1 News / Time Warner Cable Media

    January 1997 - January 2000

    o Interviewing sources to get more information about a story o Reading documents, doing research in print and online sources o Videotaping stories o Writing stories o Translate news stories from English to Spanish and Vice Versa

  • News Reporter at WFMZ-TV

    1995 - 1997

    o Interviewing sources to get more information about a story o Reading documents, doing research in print and online sources o Videotaping stories o Writing stories o Translate news stories from English to Spanish and Vice Versa

  • News Reporter at Telemundo 62

    January 1993 - January 1995

    oWrite research and produce stories. oTranslate news stories from English to Spanish and vice versa. oWork closely with producer on daily rundown.

  • Program Director / On-Air Personality at Mega Broadcasting

    1989 - 1993

    o In charge of hiring talent. o Developed marketing strategies and promotional campaigns for radio station. o Conducted musical research for specific format and market demographic o Oversaw the daily operations of the radio station. o Responsible for ratings success

  • Program Director / Operations Manager El Zol Radio, Philadelphia and La Jefa 94.9FM, Greenville, SC at El Zol Media

    September 2013

    o Day-to-day music programming issues including song selection and categorization, library size, rotation rules and implementation of audience research. o Work with On-Air Hosts, and Production staff to create entertaining non-musical content that appeals to the target audience including production elements, features, specials, interviews, and other information and entertainment. o Help determine songs and identify hooks for music research studies. o Coach on-air hosts on their delivery style, content and formatics. o Plan and execute promotional efforts to increase station awareness and listenership. o Manage and develop on-air hosts. o Collaborate with producers to generate interesting show topics that will create lively dialogue that engages the interests of the audience. o Introduce promotions and ensure proper execution. o Review on-air performance and establish on-going goals for the show on a weekly basis. o Carry out other programming related assignments as determined by the Vice President, Music Programming

Victor Martinez's Education:

  • FMU

    Bachelors
    Concentration: Criminal Justice



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